Chicago, IL. October 27, 2011, –– Adam Marton of AM Films and the design team at Protokulture joined forces to create graphic packages for two new shows at the Big Ten Network. Both spots, “BTN Live” and “Tailgate 48,” debuted this fall. Adam Marton of AM Films, who provides broadcast design services to TV networks nationwide, included Protokulture in the pitch. “Protokulture has done great broadcast work for us in the past, and their detailed and stylistic tone was a perfect match for the network,” says Marton, “The challenge with ʻBTN Liveʼ specifically was introducing interactive elements in a traditional broadcast setting.” The “Tailgate 48” graphics package, Marton adds, “embodies 48 action-packed, football-talking, burger-eating, history-learning, fan-partying hours coming to a college campus every Friday and Saturday.”

“We sat down with the network producers and helped them create a concept that appeals to their audience,” commented Protokulture founder John Michaels. “They said, ʻHere is what we want to do, how can you help us make it happen?ʼ” In addition to the Big Ten Network, Protokulture has created content for G4, Animal Planet, History Channel, and Discovery networks.