Animal Planet

We collaborated with Animal Planet on their national “Healthy Living” campaign, a series of spots that offered pet owners health tips narrated by expert Maggie Gallants. Protokulture designers were inspired by the pop-cultural references in the script and opted for hand-drawn animation that matched the campaign’s playful tone. It’s encouraged to watch the video a couple times to catch all the wonderful detail, as there are some great hidden gems. The work finally paid off, winning us a Broadcast Design Award.

Production Company: Wee Beastie
Project: “Healthy Living”